The Canadian Red Angus Promotion Society was formed in September 1972 by a group of 12 like-minded Red Angus beef cattle breeders from Alberta and Saskatchewan. Together, they formed a society to specifically promote the Red color of the Angus breed. Today a membership of 275 beef breeders across Canada are represented by this national society. We work together with the Canadian Angus Association and other breed associations in Canada.

In order to help promote Red Angus breed of cattle, the Canadian Red Angus Promotional Society coordinates annual sales and events such as Red Roundup, and the Red Angus Summer Tour, both very popular events among purebred and commercial Red cattle breeders alike. The Society now has a strong influence in nationwide advertising, breed shows, and also encourages young cattlemen and women through 4-H bursaries and awards and junior breeder incentives.